Most recognizable brand/logo in sports…

I was talking to a good buddy of mine today about marketing a brand and some how we got on the topic of the Jumpman, Michael Jordan’s brand spawned off Nike.

We were talking about how recognizable that logo/brand was globally.

So it got me to thinking about some of the most recognizable logo/brands in sports as we know it today. So I called up my best friend while he was at work – to get his take on which brand/logo is the most recognizable the world over. We’re talking globally recognized, not nationally.

So after giving him my top 10, I had him fill in the blanks as I was a few short of ten. We couldn’ for the life us figure out which of the ten was #1, but we did have a good idea as to which ones were not #1.

So I have compiled a list and dared to place them in order from 1-10 of what I perceive the most globally recognized top 10 logos/brands in the world.

Here we go:

#1 New York Yankees - Legendary the world over and worn by many who are not even fans of the team.

#2 Nike Swoosh – Classic design that has withstood the test of time.

#3 Gatorade - You can’t go to any sporting event and not see Gatorade on the field of play.

#4 Mobil1 – Very popular in motorsports, no matter what racing series it is.

#5 Jumpman – Air Jordan, #23 – 22 years in the making and very popular amongst the young generation.

#6 Good Year – Another motorsports entry which can be found in all types of motorsports. And the Goodyear Blimp in itself is a sporting icon.

#7 adidas – Simply put, Americans don’t like soccer – but soccer is a global sport and is the most played sport amongst youths today. Look at what they are wearing and its easy to see why adidas made the list.

#8 Michelin – Another motorsports entry known the world over.

#9 Los Angeles Raiders – Who doesn’t know the silver and black.

#10 NBA Logo – Although the sport is lacking in some areas, NBA Jerseys sales are still king and the NBA Logo of Jerry West can be found on all of them sold the world over.

Now I know this can be challenged as there are a lot of other brands that can be easily added without argument – but in my opinion, this is close enough to being the real deal.

ESPN’s Who’s Now Bracket…

Well I must admit, I was a little confused by what they were trying to do over at the four letter network until I sat down and actually watched the entire show to see what was going on.

I like the idea and the concept of the show, no doubt – I guess they need something to fill in the gaps left by the lack of sports during this time of the year. It could have been worse, they could have put poker or another spelling bee on. So lets make lemonade out of these lemons.

Stuart Scott, new Sportscenter analyst Keyshawn Johnson, Kirk Herbstreit and Michael Wilbon are the hosts and do a pretty good job carrying the show. However, I do believe Stu’s commentary act is getting a little old. It s cool when he first came on the scene, but its kinda old now.

The one that gets me about the entire show that I cannot seem to shake – its like I am fixated on it.

Since this show has begun, nobody has changed clothes! I’m being facetious when I say that as I am understanding the show was prerecorded.

But Damn! Couldn’t they at-least take a break and change clothes between rounds. They knew the show was going to run for a couple of weeks.

I bet those Chuck Taylors that Keyshawn is sporting has his feet screaming for a new pair of socks and some air.

Lingerie Wars – Finally a war I can get behind…

Literally.

I read the other that lingerie is second in womens accessories behind hand bags and purses, but analysts are expecting lingerie to close the gap or even surpass hand bags and purses in the short future.

Seems big box stores such as Target, JC Penney, Macy’s and Kohls are overhauling their lingerie lines in an effort to capture more of the market.

Well I say, bring it on then – why keep us fellas waiting.

Victoria Secrets response was that they are planning on expanding their line of lingerie by offering more accessories to compliment their already successful line of lingerie. Now get this – when I read that, I’m thinking sex toys, video camera, oils – you know the things that men want. Nope, nada, not a chance. They are going to expand their line by offering sweat suits and jeans.

WTF – are you kidding me!

Everyone else is preparing to show more and Victoria Secrets is wanting to show less.

Whatever, I never liked Victoria Secret’s any with those skinny-flat ass models.

Lets get this lingerie war started, I guarantee you I won’t protest this war as I am looking forward to getting behind it in the most pleasurable way.

First he lost his pants, now the shirt off his back…

I don’t pretend to be smarter than the average person, but some people just amaze the hell out of me.

So let me get this right, you take a pair of pants to the cleaners to have them cleaned – pants that were prolly purchased on sale – the cleaners lose the pants and then you sue them for $54 Million.

Somebody please smack this fool.

And to top it off, he is a judge. Oh my.

So now that he lost his law suit, he is left to pay legal fees of the dry cleaners estimated to be $100K and $5,000 in court fees. And to top it off, he may even lose his job.

Can’t say I feel bad for him.